Black Hair Styles Trends

Optimum Advanced introduces the biggest innovation for relaxers in decades

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Soft Sheen Carson’s Optimum Advanced Keratin Whipped Crème is not your typical relaxer – it uses a breakthrough patented formula that is gentle but still relaxes the hair.

We recently sat down with Celebrity Hair Stylist and SoftSheen-Carson Artistic Style Director, Johnny Wright (also known as the hair stylist behind First Lady Michelle Obama beautiful hair) who told us about  the Soft Sheen Carson’s Optimum Advanced Keratin Whipped Crème. The patent-pending “Smart Lye” uses 25 percent less sodium hydroxide and significantly reduces damage to relaxed hair and the relaxer is odor free! Yes you heard right, ODOR FREE RELAXER!  Gone are the days where you have to put a relaxer that smells like chemicals and burns your scalp.

Celebrity Hairstylist Johnny Wright added “For the best result, hair should not be relaxed bone straight rather relaxed hair needs to have a bit of texture to it. That way the hair has more volume, movement and versatility.”

The packaging of the Optimum Advanced Keratin Whipped Crème is also very innovative. The relaxer comes in a large resealable container so you can squeeze out what you want and close back the container. And no more messing around with mixing the relaxer with an activator before applying it to the hair -- this relaxer comes pre-mixed and with natural oil infusion such as a blend of Argan oils and coconut oils.

The Optimum Advanced Keratin Whipped Creme Relaxer System includes:

•           Keratin Whipped Creme Relaxer,

•           Ceramide Gel Scalp Protector,

•           Keratin and Ph Recovery Creme Conditioner,

•           Keratin Recovery Neutralizing Shampoo

•           Keratin Sealing Leave In Conditioner

The Optimum Advanced Keratin Whipped Creme Relaxer System is only available in salons and will be available in the Spring 2011.

For more information, visit www.softsheen-carson.com.

P.S. Let us know if you try this new amazing product. Share your story, we want to hear what you think!

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